what to prepare before hiring someone to build your site
you don't need a 30-page brand guide. you don't need to know exactly what you want.
but thinking through these questions before we talk will save us both time — and give me
what i need to build something that actually feels like you.
01 — what you do
write it in one sentence. if you can't, we'll figure it out together.
be specific. "everyone" means no one. describe one real person who would visit your site.
book a session? buy something? read? apply? contact you? just understand what you do?
02 — what you have
photos, written copy, social media, reviews, video, product descriptions. list it all — even if it's messy.
photos of your work, your space, your products, yourself. quality matters but authenticity matters more.
what specifically do you like about each one? the colors? the layout? the feeling? the simplicity?
if you don't have a site yet, what do you hate about sites in your field?
not what you do — how it feels. raw, quiet, alive? warm, earthy, slow? sharp, clean, modern?
04 — the practical stuff
do people pay you online? book appointments? buy products? subscribe? this affects scope and cost.
be honest. it saves everyone time. landing $1,500. sites $3-5k. sites with shop/booking $6-9k. platforms $10-15k.
most projects take 1-2 weeks once we start. is there a launch date, season, or deadline?
you don't need perfect answers.
fill in what you can. leave the rest blank. send me a voice memo if writing feels wrong.
the best projects start with raw material — not polished briefs.
want me to review your brief? leave your email — i'll take a look and tell you what i'd build.